Industry research
What actually predicts a close.
Buying looks different in every industry, and a scoring model that ignores that is wrong in a way nobody notices. These are the starting positions Kaypo ships with, and the reasoning behind each one. Disagree with any of it and change the numbers.
Education technology
Procurement and privacy review carry the deal. Silence is not a warning sign.
Read the reasoningFinancial services and fintech
Vendor risk review is the deal. Nothing closes before security clears.
Read the reasoningHealthcare and life sciences
A clinical champion plus a compliance path. Both, or neither counts.
Read the reasoningCybersecurity
Technical evaluation and a crowded field. Competitor mentions cost real points.
Read the reasoningDeveloper tools and infrastructure
Bottom-up. One engineer in the docs outweighs a meeting with their VP.
Read the reasoningHR technology and people operations
A consultative sale on a calendar. Demos and stakeholders, not web traffic.
Read the reasoningMarketing and advertising technology
Fast, crowded, and marketers respond to marketing. Weight the funnel.
Read the reasoningManufacturing and industrial
Relationships and capital cycles. The web tells you almost nothing.
Read the reasoningAgencies and consultancies
A partner signs when the hours become billable. Meetings decide it, not paperwork.
Read the reasoningNonprofits and foundations
A funding cycle and a board decide it. A stalled deal here is often still alive.
Read the reasoningConstruction, trades and field service
The buyer is on a site. A reply is worth more here than anywhere else.
Read the reasoningHospitality, food service and physical retail
An operator signs, fast. A quiet deal is often a busy season rather than a no.
Read the reasoningEnergy, utilities and resources
Capital budgets and safety review. A two week silence here is normal.
Read the reasoningMedia, publishing and entertainment
A production deadline decides it. When the date passes the deal is gone, not slow.
Read the reasoningLogistics and supply chain
Operationally urgent, seasonally frozen. Integration questions mean intent.
Read the reasoningPublic sector and government
The procurement process is the deal. Everything else is commentary.
Read the reasoningRetail and ecommerce
Fast outside the freeze, dead inside it. Time the pipeline, not the interest.
Read the reasoningProfessional and financial services firms
A partner decides. Speed of reply is the strongest signal you have.
Read the reasoningInsurance and insurtech
Carrier procurement, long cycles, and a relationship that predates the deal.
Read the reasoningReal estate and property technology
Fragmented buyers who move quickly once they engage.
Read the reasoningLegal technology
Partner consensus and confidentiality review. Slow is normal, quiet is not fatal.
Read the reasoning