All industries

What predicts a close in nonprofits and foundations.

A funding cycle and a board decide it. A stalled deal here is often still alive.

The argument

A nonprofit deal is decided by a funding cycle and a board, not by a champion. The person evaluating usually cannot spend, and the money often belongs to a grant with its own timetable, so a deal can be entirely healthy and entirely stalled for two quarters. History is weighted heavily because the pattern of movement matters more than the pace of it, and process carries a large share because board approval behaves like procurement. Intent is small: nonprofits are not well represented in commercial intent data. The account split is high because the organisation decides, and an enthusiastic programme lead has less authority here than almost anywhere else.

The weights

Published, because a score you cannot audit is a score nobody trusts.

80% of the score comes from what the company does, 20% from what named people do. Within each side, these are the shares.

Company signals

Buying process
35%
Pipeline history
29%
Conversation intelligence
20%
Anonymous site visits
8%
Third party intent
8%

Person signals

Meeting behavior
29%
Site behavior
24%
Marketing engagement
24%
Responsiveness
22%

See it against a real pipeline.

The demo loads with these weights. Move them and watch the deals reorder.