A funding cycle and a board decide it. A stalled deal here is often still alive.
The argument
A nonprofit deal is decided by a funding cycle and a board, not by a champion. The person evaluating usually cannot spend, and the money often belongs to a grant with its own timetable, so a deal can be entirely healthy and entirely stalled for two quarters. History is weighted heavily because the pattern of movement matters more than the pace of it, and process carries a large share because board approval behaves like procurement. Intent is small: nonprofits are not well represented in commercial intent data. The account split is high because the organisation decides, and an enthusiastic programme lead has less authority here than almost anywhere else.
The weights
80% of the score comes from what the company does, 20% from what named people do. Within each side, these are the shares.
The demo loads with these weights. Move them and watch the deals reorder.