All industries

What predicts a close in legal technology.

Partner consensus and confidentiality review. Slow is normal, quiet is not fatal.

The argument

Law firms buy by consensus among people whose time is billed by the minute, which makes the process slow, quiet and heavily dependent on one partner carrying it internally. Conversation intelligence and buying process are both weighted high: confidentiality and data handling review is a genuine gate, and a named partner champion is the mechanism. Intent data is weak because firms have little commercial digital footprint. The committee signature is amplified and the going quiet signature reduced, because a fortnight of silence from a partner mid-trial means nothing at all.

The weights

Published, because a score you cannot audit is a score nobody trusts.

70% of the score comes from what the company does, 30% from what named people do. Within each side, these are the shares.

Company signals

Buying process
34%
Conversation intelligence
32%
Pipeline history
20%
Third party intent
14%
Anonymous site visits
0%

Person signals

Meeting behavior
30%
Site behavior
24%
Responsiveness
24%
Marketing engagement
22%

See it against a real pipeline.

The demo loads with these weights. Move them and watch the deals reorder.