Partner consensus and confidentiality review. Slow is normal, quiet is not fatal.
The argument
Law firms buy by consensus among people whose time is billed by the minute, which makes the process slow, quiet and heavily dependent on one partner carrying it internally. Conversation intelligence and buying process are both weighted high: confidentiality and data handling review is a genuine gate, and a named partner champion is the mechanism. Intent data is weak because firms have little commercial digital footprint. The committee signature is amplified and the going quiet signature reduced, because a fortnight of silence from a partner mid-trial means nothing at all.
The weights
70% of the score comes from what the company does, 30% from what named people do. Within each side, these are the shares.
The demo loads with these weights. Move them and watch the deals reorder.