What predicts a close in hr technology and people operations.
A consultative sale on a calendar. Demos and stakeholders, not web traffic.
The argument
HR buying is relationship led and seasonally gated by open enrollment and fiscal planning. Meeting behavior is the strongest person signal because these evaluations run on demos and reference calls rather than self-service exploration. Employee data means a real but not extreme privacy review, so buying process sits above default without dominating. Intent data is moderately useful. The distinguishing move here is a no-show carrying more weight than usual: in a segment where the entire evaluation is scheduled meetings, a missed demo is the clearest negative signal available and is rarely a calendar accident.
The weights
Published, because a score you cannot audit is a score nobody trusts.
72% of the score comes from what the company does, 28% from what named people do. Within each side, these are the shares.
Company signals
Person signals
See it against a real pipeline.
The demo loads with these weights. Move them and watch the deals reorder.