What predicts a close in media, publishing and entertainment.
A production deadline decides it. When the date passes the deal is gone, not slow.
The argument
Buying here attaches to a production, a launch or a season, so a deal has a real deadline and dies the moment that deadline passes rather than degrading slowly. Conversation and behaviour carry the most weight because the decision is made by a small creative or production team talking among themselves, and the strongest predictor is a named project rather than a named budget. Process is the lightest of any pack: legal review happens on the contract and nowhere else. Peer reference matters unusually here, and a deal where somebody mentions another studio or publisher using the tool behaves differently from one where nobody does.
The weights
Published, because a score you cannot audit is a score nobody trusts.
66% of the score comes from what the company does, 34% from what named people do. Within each side, these are the shares.
Company signals
Person signals
See it against a real pipeline.
The demo loads with these weights. Move them and watch the deals reorder.