What predicts a close in education technology.
Procurement and privacy review carry the deal. Silence is not a warning sign.
The argument
Districts and universities buy through committees and calendars, not enthusiasm. A student data privacy agreement, a district security review, or a board agenda item is worth more than any amount of interest, so buying process is the heaviest group here. Third party intent is nearly worthless: school districts barely register in commercial intent data, and weighting it would import noise. The single most common scoring error in this segment is treating slow replies as decay. An assistant superintendent who does not answer for two weeks in October is teaching, not ghosting, so the going quiet signature is dialled down hard and the no-reply penalty is cut. Pipeline history matters more than usual because fiscal year timing, not merit, decides whether a deal closes in this cycle or the next one.
The weights
Published, because a score you cannot audit is a score nobody trusts.
78% of the score comes from what the company does, 22% from what named people do. Within each side, these are the shares.
Company signals
Person signals
See it against a real pipeline.
The demo loads with these weights. Move them and watch the deals reorder.