All industries

What predicts a close in financial services and fintech.

Vendor risk review is the deal. Nothing closes before security clears.

The argument

Third party risk management is a gate, not a step. A deal with real interest and no security review has not started; a deal with a completed review and modest interest is close. Buying process is weighted highest of any commercial segment and procurement signatures are amplified. Intent data works well here because financial buyers research vendors heavily before engaging, so it keeps a real share. The account side dominates because approval is institutional, and an enthusiastic individual champion routinely fails to clear risk. Stalls are heavily informative: in this segment a deal that has not moved stage in a month has usually hit a control it cannot pass.

The weights

Published, because a score you cannot audit is a score nobody trusts.

80% of the score comes from what the company does, 20% from what named people do. Within each side, these are the shares.

Company signals

Buying process
42%
Conversation intelligence
24%
Third party intent
20%
Pipeline history
14%
Anonymous site visits
0%

Person signals

Meeting behavior
30%
Site behavior
26%
Responsiveness
24%
Marketing engagement
20%

See it against a real pipeline.

The demo loads with these weights. Move them and watch the deals reorder.