What predicts a close in real estate and property technology.
Fragmented buyers who move quickly once they engage.
The argument
Brokerages, property managers and owners buy in a fragmented, relationship-driven way with very little procurement. Responsiveness and meetings lead on the person side. Intent and pipeline history both carry moderate weight because the same buyer often evaluates repeatedly across properties or portfolios, which makes a reopened opportunity meaningfully positive rather than a warning. The split leans toward the person side because an individual principal frequently is the buying committee.
The weights
Published, because a score you cannot audit is a score nobody trusts.
64% of the score comes from what the company does, 36% from what named people do. Within each side, these are the shares.
Company signals
Person signals
See it against a real pipeline.
The demo loads with these weights. Move them and watch the deals reorder.