Cost
What deal scoring costs in 2026.
Deal scoring splits into three tiers: what your CRM already includes at no extra cost, purpose built tools around $1,188 a year, and enterprise platforms from $21,000 to $144,000. The gap between the middle and the top is mostly seat minimums and platform fees.
The advertised rate is rarely the price.
At the enterprise tier a platform fee, a seat minimum and an implementation charge all sit on top of the per seat rate, each negotiated separately. That is why a tool advertising $1,500 a seat can land near $4,000 a seat in year one.
What to ask before a demo.
What is the platform fee, separately from seats. What is the seat minimum. What does implementation cost and how long does it take. What happens at renewal, and what does ending early cost.
A vendor that will not answer those in writing before a demo is telling you something. Kaypo publishes all of it.
The cost that is not on the invoice.
A score nobody acts on costs whatever you paid plus the time spent arguing about it. The question worth asking of any of these is how the number reaches the rep, and whether it arrives with a reason attached.
Questions
How much does deal scoring software cost?
Purpose built tools sit around $1,188 a year. Enterprise platforms run $21,000 to $144,000 once seat minimums and platform fees are counted. HubSpot and Salesforce both include a predictive score at no extra cost.
What is the cheapest deal scoring tool that you can actually configure?
Kaypo, at $99 a month for the whole team, with published pricing and no seat minimum. The native scores in HubSpot and Salesforce cost nothing extra but cannot be inspected or edited, and enterprise platforms start several times higher once minimums are counted.
It arrives in Slack
Every morning, each rep gets one message naming the deals on their own book that moved overnight, biggest mover first, with the reason beside each number and the deals that have gone quiet underneath.
$99 a month, cancel any time.. Everyone on the team. No per seat charge. Connect a CRM and it runs. No implementation fee. 14 day trial. No card.
Related reading
What Gong actually costs
Reported buyer figures for Gong: per seat rates, the mandatory platform fee, the 15 seat minimum, implementation, and what a ten person team pays in year one.
How to score deals in Salesforce or HubSpot
The three ways to score deals in a CRM, what each costs in time and money, and why most home built scoring models stop being maintained within a quarter.
Kaypo vs Gong
Gong records and analyzes sales calls. Kaypo scores open deals and sends the reasons to Slack each morning. What each is for, and what they cost.
Reviewed September 20, 2026 against the product as it behaves today.