Question
The signs a deal is about to be lost.
A deal about to be lost stops generating buyer activity, keeps the same single contact, runs past the time your won deals take in that stage, and has a close date that has already moved. The distinguishing feature is that the score is falling rather than flat.
Four weeks out.
The buyer stops initiating. Every remaining message in the thread is from your side.
The contact count has not changed in a month.
A required process step has still not started.
Two weeks out.
The close date moves for the second time.
Your champion starts replying more slowly, or stops referring to internal conversations.
Meetings get rescheduled rather than declined, which is the polite version of no.
Dying against slow.
A slow deal is flat. A dying deal is declining. Same stage duration, opposite trajectory, and they look identical in a CRM list view.
The distinction matters because they need opposite responses: one gets a push, the other gets a qualifying conversation.
Seeing the direction.
Kaypo separates these explicitly. A stuck deal with a rising score is recommended for re-engagement. A stuck deal with a falling score is recommended for qualifying out. Same panel, opposite instruction, and the reason is stated beside each one.
Questions
How do you know a deal is dying?
The buyer stops initiating, the contact count stops growing, a required process step has not started, and the close date has moved more than once. A dying deal is declining rather than flat.
What is the difference between a stalled deal and a lost deal?
Direction. A stalled deal is flat and may still recover. A deal about to be lost is actively declining, and the signals were usually visible two to four weeks earlier.
It arrives in Slack
Every morning, each rep gets one message naming the deals on their own book that moved overnight, biggest mover first, with the reason beside each number and the deals that have gone quiet underneath.
$99 a month, cancel any time.. Everyone on the team. No per seat charge. Connect a CRM and it runs. No implementation fee. 14 day trial. No card.
Related reading
How to tell if a deal is stalled, and whether to keep working it
A stalled deal that is getting better and a stalled deal that is dying look identical in a CRM. How to tell them apart.
Why the deal fell through, and when it actually died
Most deals that fall through late were already dead weeks earlier. The four real causes and the signals that were visible before the loss.
How to stop deals slipping to next quarter
Slipped deals are usually visible weeks before they slip. What the early signals are and what to do when you see them.
Reviewed September 20, 2026 against the product as it behaves today.