Compared
The most common competitor is a spreadsheet. It is free, it is yours, and it stops being updated within a quarter. The three failures are always the same: it goes stale, it was never tested, and nobody reads it.
what most teams actually use
Free, immediate, and completely yours to change.
Everybody can see the formula, which is more than most scoring tools offer.
It goes stale, because updating it is somebody manual job and that person has another job.
The weights were guessed once and never tested against outcomes, so nobody knows whether the score separates wins from losses.
It lives in a tab, so it gets opened before a pipeline review and at no other time.
deal scoring, delivered to Slack
Updates itself nightly from the CRM, so it cannot go stale.
Shows the formula the same way a spreadsheet does, and lets you change the weights.
Back tests those weights against your own closed deals, which is the step the spreadsheet never gets.
Arrives in Slack every morning, so it is read on the days between pipeline reviews.
The spreadsheet gets one thing right that most tools get wrong: you can see the model. Keep that, and fix the three things it cannot do, which are staying current, being tested, and being read.
Questions
Deals can be scored in a spreadsheet, and many teams do. The three problems are that it goes stale because updating it is manual, the weights are never tested against outcomes, and it only gets opened before a pipeline review.
It depends on whether the score gets acted on. A tool that updates itself, proves its weights against your closed deals, and reaches reps where they already are solves the three things a spreadsheet cannot.
It arrives in Slack
Every morning, each rep gets one message naming the deals on their own book that moved overnight, biggest mover first, with the reason beside each number and the deals that have gone quiet underneath.
$99 a month, cancel any time.. Everyone on the team. No per seat charge. Connect a CRM and it runs. No implementation fee. 14 day trial. No card.
Related reading
The three ways to score deals in a CRM, what each costs in time and money, and why most home built scoring models stop being maintained within a quarter.
Every CRM can post to Slack, and almost none of it gets read: the alerts fire on field changes rather than on anything meaningful. What to send instead.
The three tiers of deal scoring pricing: what your CRM includes, what purpose built tools charge, and what enterprise platforms cost with minimums.
Most teams do not score deals at all. What that actually costs, in the three places it shows up.
Copper is a CRM built around Gmail and Google Workspace. Kaypo scores open deals and sends a morning reading. What each covers.
Reviewed September 20, 2026 against the product as it behaves today.