How to
Prioritizing opportunities with the data already in your CRM.
Teams reach for intent data and enrichment before they have used what their CRM already holds. Emails, meetings, stage movement, contact counts and note text are recorded on every deal and almost never read as signals, and they are the inputs that separate wins from losses most reliably.
What the CRM already knows.
Every reply, every meeting, every stage change and every note has a timestamp and a deal attached. That is a behavioral record of the deal, written by the people working it, without anybody being asked to do anything extra.
What is missing is not data. It is that nobody reads it as evidence.
The four questions worth asking of it.
Has the buyer done anything, as opposed to the rep. A rep logging five calls is activity. A buyer replying once is a signal.
Is the deal moving through stages, or has it been in the same one for a month.
How many people are engaged. A deal with one contact is a deal with one point of failure.
What was actually said. Note and email text carries whether a budget exists, whether anybody has been named to approve it, and whether procurement has started.
Why buying data first is the wrong order.
Intent data tells you an account is researching your category. That is a prospecting signal and it says nothing about a deal you already have.
Enrichment tells you how big the company is, which you usually already know by the time there is an opportunity.
Both are useful later. Neither replaces reading the record of the deal itself.
How Kaypo produces this.
Kaypo reads the CRM you already have, turns replies, meetings, stage movement, contacts and note text into signals on each deal, and sends the ranked list to each rep in Slack every morning. No new data source is required to start.
Questions
What if our reps do not log activity?
Email and meeting sync record most of it without anybody logging anything, as long as the CRM is connected to the mailbox and calendar.
Does this work without buying external data?
Deal scoring works without buying external data. The inputs are the ones your CRM already writes: replies, meetings, stage movement, contact counts and the text of notes and emails. Intent data and enrichment are useful later and neither is needed to score an open deal.
It arrives in Slack
Every morning, each rep gets one message naming the deals on their own book that moved overnight, biggest mover first, with the reason beside each number and the deals that have gone quiet underneath.
$99 a month, cancel any time.. Everyone on the team. No per seat charge. Connect a CRM and it runs. No implementation fee. 14 day trial. No card.
Related reading
How to decide which deals to work today
With forty open deals and a day, the question is not which deals are biggest. It is which ones your attention actually changes.
What actually predicts whether a deal closes
Every scoring tool asserts which signals matter. The only way to know is to check them against the deals you already closed.
Does deal scoring work if your reps do not log anything
The strongest objection to any CRM based score. How much activity actually arrives without a rep typing it, and what to check in your own instance.
The questions worth asking in a deal review
Twelve questions that surface whether a deal is real, organized by what they are actually testing.
Reviewed September 20, 2026 against the product as it behaves today.