Question

Which accounts with no open deal are about to buy

The short answer

An account with no open deal is warming when its people start doing what your accounts did in the month before a deal opened: writing to you, filling in a form, coming back to the site, adding new people. Which of those matter is counted from your own history, by looking at what each account did in a 30 day window and whether a deal opened in the 60 days after.

Two kinds of account with nothing open

Accounts that never bought, and customers with no open deal. Both sit in the CRM with nobody looking at them, and both do things before a deal starts.

Customers are the easier ones to miss, because the account looks healthy. A customer with nothing open is an expansion or renewal conversation nobody has started.

Count your own months

Kaypo reads two years of your own history one month at a time. For every account and every month it records what the account did in the 30 days before, and whether a deal opened in the 60 days after.

That turns a hunch into a count. On an example workspace, accounts opened a deal within two months in 19 of 55 cases where someone wrote in or filled in a form, and 1,687 of 19,499 where nobody did.

How Kaypo answers this for your pipeline

Every open deal, scored on what the buyer did, with the move that worked in your own wins.

Kaypo reads your CRM, email and calls, checks every signal against the deals you have already won and lost, and puts the answer on each deal: the score, why it moved, and the next step with the email written.

What each account shows

Who did what, by name and date. Twelve weeks of activity, so a single visit and a steady climb look different. The email, ready to send to the person most involved.

Intent never qualifies an account by itself

Research on your category from outside your site can sit beside these signals. It never puts an account on the list alone: something the account's own people did has to be there too.

Questions people ask

How do you find accounts that are about to buy?

Look at accounts with no open deal for the things your accounts did in the month before past deals opened, such as writing in, filling in a form or new people visiting your site. Kaypo counts those from two years of your own history and ranks accounts by them.

Does Kaypo watch existing customers for new deals?

Kaypo watches customers with no open deal the same way it watches accounts that never bought. They appear in Warming with who did what and how often a deal followed when your own accounts did the same.

Reviewed October 27, 2026 against the product as it behaves today.

Your reps never log in. Kaypo comes to them.

Kaypo checks every buyer signal against the deals your team has won and lost. Every morning in Slack, each rep gets the deals worth their time, why each one moved, and the next step that worked in wins like it, with the email already written.

$1,500 a month, or $15,000 a year. One admin and up to 15 users. No per seat charge. Connect a CRM and it runs. No implementation fee. 14 day trial. No card.

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Related reading

Finding new pipeline in the CRM you already have

Lost deals showing life again, accounts with no open deal that are warming, and companies like your wins. How Kaypo Sourcing finds each one, with proof.

Finding companies that look like the ones you won

A lookalike list is only as good as the profile behind it. How to build one from your own closed new-business deals, and where the matches come from.

Weighting company behavior against individual behavior in a deal score

A deal is a company decision made by people. Scoring only one level misses half the picture, and the balance between them is business specific.

Getting intent signals into Slack without flooding it

Intent data produces far more alerts than anybody can act on. How to filter it down to the ones worth interrupting somebody for.

Reviving closed-lost deals when something has changed

A lost deal is worth another call when something changed since the loss. Which changes bring accounts back, counted from your own lost deals.