Why combinations
A score weighs each signal on its own. Many deals are decided by facts that matter only together: pricing read by the right person after a fast first meeting, or a champion leaving while the customer researches a competitor.
Searching every combination of a team's facts is fast enough to do exhaustively on closed deals, so the work is in checking what it finds.
What a combination has to pass
It has to hold on the newest closed deals, which the search never saw. It has to be found again when the deals are reshuffled. It has to point the same way across most of the team's history. And it has to move the win rate by at least 10 points, or cut the losses by a third, to be worth a rep's time.
Each fact in it has to earn its place: among the deals with every other fact, the ones that also have this one have to win, or lose, measurably more.
How Kaypo answers this for your pipeline
Every open deal, scored on what the buyer did, with the move that worked in your own wins.
Kaypo reads your CRM, email and calls, checks every signal against the deals you have already won and lost, and puts the answer on each deal: the score, why it moved, and the next step with the email written.
Nothing written at the close
Every closed deal is read as it stood about 30 days before it closed. Fields filled in at or after the close, such as the loss reason, the final amount or a probability, are set aside with the reason, so the combinations describe the deal and never the outcome.
On the deal itself
An open deal that carries a losing combination says so, with the count behind it. One that is a single step from a winning combination names the step, when the step is the rep's to take. When a deal carries a winning and a losing combination at once, Kaypo shows how the closed deals that had both actually ended.
Questions people ask
How many closed deals do winning combinations need?
Winning combinations need enough closed deals of each type to hold a newest share back for checking. A few hundred is a floor for strong patterns, and the subtler ones usually appear between 1,000 and 3,000 closed deals of that type.
How does Kaypo keep combinations from finding noise?
Kaypo checks every combination on the newest closed deals, again on reshuffled deals, and across periods of the team's history, and drops any fact that does not earn its place. On made-up deals with nothing planted in them, this shows nothing at all.
Are combinations different for renewals and expansions?
Combinations are learned separately for New, Expansion and Renewal, because the facts that decide a renewal (tenure, usage, the champion, earlier contracts) are mostly about the customer instead of the opportunity.
Reviewed October 27, 2026 against the product as it behaves today.