Cost

What Backstory costs, and what that works out to per rep.

Backstory, formerly People.ai, does not publish pricing. Figures given through its own sales process put a Standard Growth Package at $15,000 to $25,000 a year for a team of around five reps, which is $3,000 to $5,000 per rep per year before anything else.

Entry packageDescribed as covering around five reps

$15,000 to $25,000 a year

Per rep, at five repsArithmetic on the figures above

$3,000 to $5,000 a year

Viewer seatsManagers and ops described as not charged per seat

Included

Consumption creditsFor deal summaries and risk alerts

Pre-packaged

Published pricing

None

Self serve

None. Demo required.

Time to live

2 to 4 weeks

Kaypo, whole teamthe whole team, published, live the day you connect

$1,188 a year

Where this comes from.

Backstory does not publish pricing on its site. The figures above were given through its own sales process and should be treated as reported rather than as a list price. Your quote will differ.

The arithmetic worth doing.

An entry package of $15,000 to $25,000 covering around five reps is $3,000 to $5,000 per rep per year.

Kaypo is $99 a month, with everybody on the team included. No per seat charge and no minimum.

At five people the difference is roughly $3,000 against $15,000 or more. At fifteen it widens, because one price is flat and the other is not.

What the consumption credits mean.

Pre-packaged credits for deal summaries and risk alerts is metered usage. It is a budget somebody has to manage, and running out has a cost.

Kaypo does not meter. A workspace scores every open deal nightly and sends every digest regardless of volume.

What you get for the difference.

Backstory captures activity automatically across email, calendar and meetings, which is real and which Kaypo does not do.

What Kaypo gives instead: every score showing its inputs, every weight yours to set, a back test against your own closed deals, and a morning Slack message per rep with the reason beside every number. Published price, self serve, 14 day trial, no card, live the day you connect.

Questions

How much does Backstory cost?

Backstory does not publish pricing. Figures from its own sales process describe a Standard Growth Package at $15,000 to $25,000 a year for around five reps, which works out at $3,000 to $5,000 per rep per year.

How much does People.ai cost?

People.ai is now Backstory. Reported entry pricing is $15,000 to $25,000 a year for around five reps, quote only.

Is there a cheaper alternative to Backstory?

Kaypo is $99 a month, which is $1,188 a year for the whole team. Published, self serve, no seat minimum, and live the day you connect a CRM.

Does Backstory charge for viewer seats?

Managers and operations users are described as not carrying a per seat licence fee. The reported package price still covers a set number of reps.

It arrives in Slack

Every morning, each rep gets one message naming the deals on their own book that moved overnight, biggest mover first, with the reason beside each number and the deals that have gone quiet underneath.

$99 a month, cancel any time.. Everyone on the team. No per seat charge. Connect a CRM and it runs. No implementation fee. 14 day trial. No card.

Back test my own deals, free Try it Pricing