How to

Finding the deals that are dying before the pipeline review.

Deals that die on a forecast were usually visible weeks earlier: a reply gap that lengthened, a stage that stopped moving, a champion who came off the thread. A weekly review catches them after the fact. Reading the record catches them while there is still time.

The three things that happen first.

The reply gap widens. Not silence, a rhythm changing from hours to days to nothing, which nobody notices because each individual gap looks reasonable.

The stage stops moving. A deal in the same stage for a month is a deal that hit something, and the something is rarely written down.

The buying group shrinks. Somebody who was on every thread stops appearing while the others continue, which is usually a champion leaving or being overruled.

Why the weekly review misses them.

A review is a conversation about what a rep chooses to raise, and nobody volunteers the deal they are quietly worried about.

It is also a snapshot. The signal is in the change, and a snapshot has no change in it.

What to do with one once you have found it.

Go back to the last person who replied rather than the person who stopped. The one who went quiet has a reason and is not going to explain it over email.

Ask about the process rather than the deal. What has to happen internally is a question somebody can answer, where are we is a question they will dodge.

How Kaypo produces this.

Kaypo watches the reply rhythm, the stage clock and the buying group on every open deal, and puts the ones that changed at the top of a Slack message each morning. A deal that went quiet appears the week it goes quiet rather than at the next review.

Questions

How long is too long without a reply?

It depends on the rhythm that deal had. A fortnight on a deal that replied within a day is far worse than a fortnight on one that always took two weeks.

Is a quiet deal always dying?

A quiet deal is not always dying, and that is why it is worth looking rather than assuming. Some quiet is a holiday and some is a decision already made.

It arrives in Slack

Every morning, each rep gets one message naming the deals on their own book that moved overnight, biggest mover first, with the reason beside each number and the deals that have gone quiet underneath.

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Related reading

Why deals go quiet, and what to do about it

A deal going silent almost never means what a rep hopes it means. What the silence usually is, and how to tell the difference early.

How to run a pipeline review that is not a status update

Most pipeline reviews are a rep reading their own CRM aloud. What to ask instead, and how to prepare so the meeting makes decisions.

How to decide which deals to work today

With forty open deals and a day, the question is not which deals are biggest. It is which ones your attention actually changes.

How to know when a deal is genuinely about to close

The signals that appear in the last few weeks of a deal that actually closes, and the ones that look like progress and are not.

Reviewed September 20, 2026 against the product as it behaves today.

Spot deals losing momentum | Kaypo