How to
How to find the sales tools you pay for and nobody uses.
Unused seats, expired pilots and tools bought for a project that ended are in almost every stack. Four checks find them: last login by seat, renewal dates, which reports each tool feeds, and whether anybody can name its owner.
Last login by seat.
Not licenses purchased. Seats with a login in the last thirty days. The gap is usually large and it is the fastest money on the table.
Most vendors will export this if you ask, and some will not, which is itself informative.
The renewal calendar.
Most teams do not keep one, which is how auto renewal happens. Build a single list of every tool, its cost, renewal date and notice period.
Notice periods decide the sequence of everything else. A tool with 90 days notice has to be decided on three months early.
Which reports does it feed.
Take the three numbers leadership actually uses and trace which tools feed them. Anything feeding none is a candidate.
This catches the tool bought for a launch two years ago that nobody has opened since.
Can anybody name the owner.
A tool with no named owner is not being maintained, which means its data is probably wrong and quietly feeding something.
Worth checking whether it is still writing to the CRM before you cancel it.
Questions
How do you find unused software licenses?
Export last login by seat rather than counting licenses purchased. Then check renewal dates and notice periods, because those decide how early you have to act.
How much of a sales stack is typically unused?
It varies, but the common pattern is licenses bought for headcount that never arrived and tools bought for a project that ended. Both persist because nobody owns the renewal calendar.
It arrives in Slack
Every morning, each rep gets one message naming the deals on their own book that moved overnight, biggest mover first, with the reason beside each number and the deals that have gone quiet underneath.
$99 a month, cancel any time.. Everyone on the team. No per seat charge. Connect a CRM and it runs. No implementation fee. 14 day trial. No card.
Related reading
A sales tech stack audit that takes an afternoon
Five columns, one spreadsheet, and a decision on each row. What to collect and what to do with it.
What to cut first when consolidating a sales stack
Consolidation projects usually cut categories when they should cut overlap. The order that works and the constraint that decides it.
What a small sales team actually needs to buy
Most sales tooling is priced and designed for teams of fifty. What a team of five to fifteen actually needs, and what to skip.
Sending marketing activity to sales in Slack, usefully
Form fills and email opens posted into a sales channel get ignored. Which marketing activity is worth a message and how to route it.
Reviewed September 20, 2026 against the product as it behaves today.