Kaypo

Every deal scoring tool grades the rep. Kaypo grades the buyer.

Kaypo reads what your buyers do against your own history, scores every open deal the moment something happens, and sends it straight to sales in Slack.

Integrated with
76+14Mammoth BankLegal sent redlines back$412K
69+9Bowling Green IndustriesProcurement joined the thread$228K
43-16Oakley's BiscuitsClose date moved a second time$180K
27-12Carly's ComputersNothing in 24 days$96K

Every deal scoring tool in the market relies on reps updating deals. Not Kaypo.

Kaypo looks at your actual motion to work out what wins, what loses, and what happens next.

Kaypo
  • Scores what buyers do
  • Learns from your won and lost deals
  • Rescores the moment a buyer does something
  • Weights you control
  • Compares against competitors in your industry
HubSpot
  • Reliant on data hygiene from sales reps
  • One size fits all, every customer the same
  • Only as current as your fields are
  • Fixed, no visibility, not editable
  • No benchmarking against anyone

Hindsight is our differentiator.

It looks at every closed deal as it stood before anyone knew the outcome, then reconstructs how influential each signal was for a win and for a loss. Nobody else publishes that layer of visibility about their own model.

1

Pick your market

SelectFinTech
EdTechFinTechRetail
2

Connect the CRM

HubSpot Connected
3

Analyze every closed deal

Reconstructing

What it found

When this happened on a deal your dealsindustry Weight
A security review opened+24
Procurement joined the thread+19
A meeting was attended+11
Nobody showed to a booked meeting-13
A close date moved twice-22

The industry leans hardest on a meeting being attended. In your own deals it is worth less than half of a security review.

Closed deals reconstructed

deals read
WonSecurity review opened+24
LostNothing for 31 days-19
WonProcurement joined+19
LostClose date moved twice-22
WonLegal sent redlines+18
59points between won and lost
96%landed on the right side

Activity that actually influenced the deal is flagged and scored.

Mammoth Bank

Mammoth Financial Group | Contract sent | A. Reyes

76▲ +14 $412KCloses 18 Nov

Recent activity

Legal sent redlines back2 days ago
Procurement joined the thread4 days ago
Second demo, four attendees9 days ago
Close date moved to 18 Nov12 days ago
Security review opened21 days ago

The faint vertical marks are days a rep did something. The line moves on its own either way. A deal can die while the activity log looks busy.

Revenue tools fail in the gap between them.

Each one holds a piece and none of them join up, so the join is left to a rep who has no reason to do it. Kaypo is that layer.

The CRMHolds the deal and the stage. Knows nothing about whether either one is true.
The intent layerKnows who is looking. Stops at the moment they become an opportunity.
Conversation intelligenceKnows what was said. Never reaches the forecast.
KaypoReads all three, decides what it means, and puts the answer where the team already is.

Where Kaypo is finding traction.

The signal that decides a deal changes completely by market. That is the whole reason one model for everybody cannot work.

EdTechLong committee sales, procurement and security gates, budget cycles that move the close date twice.
FinTechCompliance review is the real stage gate, and it never appears in the pipeline until it slips.
Retail and consumerHigh volume, short cycles, where a stalled deal looks identical to a live one for weeks.
Niche B2B SaaSSmall teams, no RevOps function, and a forecast that is one person’s opinion.

Interested in Kaypo?

In a few years most of RevTech and the CRM itself will be generated on demand. What will not be generated is the signal a real buyer gives before they sign. That is behavior, and reading it against a company's own history is the part nobody else is doing.

Book a quick chat

Or just reply. hello@sapwood.io

Kaypo sapwood.io