Compared
Kaypo vs People.ai, now Backstory.
People.ai is now Backstory. It remains enterprise revenue intelligence sold to CROs on a quote, with a two to four week implementation. Kaypo scores every open deal and sends each rep a morning Slack message, live the day you connect, at a published price.
People.ai
now Backstory
Rebranded from People.ai to Backstory. Same company, same data infrastructure.
Automatic activity capture across email, calendar and meetings, matched to accounts and opportunities.
Aimed at CROs and VPs of Sales. Quote only, with a two to four week implementation.
A proprietary reasoning engine that is not exposed for inspection or editing.
Kaypo
deal scoring, delivered to Slack
Scores every open deal out of 100 overnight and sends each rep a morning Slack message naming what moved and why.
Every input visible, every weight editable, and a back test against your own closed deals so the model is proven rather than asserted.
Reads pipeline stages as written, so nobody spends a week mapping anything before the product works.
Published pricing at $99 a month for the whole team. Live the day you connect.
Which one answers your question.
The name changed and the buyer did not. It is still sold to a CRO with a procurement process and an implementation window. Kaypo is bought by the person who has forty open deals and no idea which are real, and it works the same afternoon.
Questions
Is People.ai now Backstory?
People.ai is now Backstory. The product and data infrastructure are the same.
What is a cheaper alternative to People.ai?
Kaypo is $99 a month for the whole team, published, self serve, with no seat minimum and no implementation fee.
It arrives in Slack
Every morning, each rep gets one message naming the deals on their own book that moved overnight, biggest mover first, with the reason beside each number and the deals that have gone quiet underneath.
$99 a month, cancel any time.. Everyone on the team. No per seat charge. Connect a CRM and it runs. No implementation fee. 14 day trial. No card.
Related reading
Kaypo vs Backstory
Backstory is enterprise revenue intelligence for CROs, live in two to four weeks. Kaypo scores every deal and posts to Slack the day you connect.
Backstory alternatives for teams without an enterprise budget
Backstory is built for CROs at enterprise scale. What the options are for a team of ten to fifty that needs the same answers without the implementation.
Revenue intelligence when you do not have an enterprise budget
The revenue intelligence category is priced and built for large revenue organizations. What a team of ten to fifty can actually get, and what to ignore.
Kaypo vs Gainsight
Gainsight scores customer health after the sale. Kaypo scores deals before it. Where the health score idea applies to pipeline.
Kaypo vs Zoho CRM
Zoho CRM includes Zia, its own scoring and prediction layer. Kaypo scores open deals and sends a morning reading. What each covers.
Reviewed September 20, 2026 against the product as it behaves today.