Question
Scoring open deals without buying third party intent.
Third party intent tells you an account is researching your category. That is useful before there is an opportunity and nearly redundant after, because a deal in your pipeline has already declared its interest. Scoring open deals runs on first party evidence, which costs nothing and is more specific.
What intent data is for.
It surfaces accounts reading about your category across a publisher network, which is a prospecting signal: it tells you who to call who is not yet talking to you.
Once a deal exists, that question is settled. The open question is whether this particular deal is going anywhere, and a topic surge across an anonymous account says very little about it.
What first party evidence covers instead.
Who replied and how quickly, which people are engaged, whether the stage is moving, what was said on calls and in notes, and who visited your own pricing page.
All of it is specific to the deal rather than to the account, and all of it is recorded already.
When third party intent does earn its place.
Renewal and expansion, where the account is quiet by definition and outside research is the only thing moving.
Very long cycles where months pass between conversations.
In both cases it is an addition to first party evidence rather than a substitute for it.
How Kaypo produces this.
Kaypo scores open deals from the CRM, the calls and the visits to your own site, and proves the result against your closed deals. Third party intent can be added as one more input when a customer already has it, and nothing depends on buying it.
Questions
What does third party intent cost?
Standalone contracts commonly start around twenty five to thirty thousand a year, and the data is usually resold inside larger platforms rather than bought directly.
Can we add it later?
Intent data can be added later. A model built on first party evidence takes an extra input without being rebuilt.
It arrives in Slack
Every morning, each rep gets one message naming the deals on their own book that moved overnight, biggest mover first, with the reason beside each number and the deals that have gone quiet underneath.
$99 a month, cancel any time.. Everyone on the team. No per seat charge. Connect a CRM and it runs. No implementation fee. 14 day trial. No card.
Related reading
What actually predicts whether a deal closes
Every scoring tool asserts which signals matter. The only way to know is to check them against the deals you already closed.
Prioritizing opportunities with the data already in your CRM
You do not need a new data source to rank your pipeline. Most of what predicts a close is already recorded and never read.
What deal scoring costs in 2026
The three tiers of deal scoring pricing: what your CRM includes, what purpose built tools charge, and what enterprise platforms cost with minimums.
The signs a deal is about to be lost
What shows up two to four weeks before a loss, and how to tell a dying deal from a slow one.
Reviewed September 20, 2026 against the product as it behaves today.