Methodology

How the Resonance
score is calculated.

Every point is explainable. Every weight is adjustable. No black box.

The formula

The 60/40 split.

Person signals reflect who the individual is and how they behave. Account signals reflect whether the company is in a buying motion. Hover either bar to see what goes in.

Person 60%
Account 40%
Person Score × 0.60 + Account Score × 0.40 = Resonance
Signal library

Every signal, explained.

Default weights for 16 signals across person and account dimensions. All adjustable in Space.

PixelPricing page visited × 3 this weekHigh signal
PixelDemo CTA clicked — no submissionStrongest signal
EmailEmail opened × 2 in 7 daysMedium signal
EmailProduct overview link clickedSupporting signal
PDLDirector title — decision-makerHigh signal
PDLVP title — economic buyerStrongest signal
PDLChampion role — RevOps or Sales OpsMedium signal
ReachOpened sequence, replied positivelyHigh signal
Configurable

The weights above are configurable in your Resonance scoring settings. Promote signals that matter for your ICP, suppress ones that don't.

Watch a score build

Maya Patel, signal by signal.

Each signal arrives and updates the score in real time. Watch the circle change color as Resonance builds from 0 toward hot territory.

0
Resonance Score
Scroll into view to watch score build.
Person signals total60
Account signals total50
Final Resonance score56
(60 × 0.60) + (50 × 0.40) = 56
Signal decay

Recent signals weigh more.

A pricing page visit from 90 days ago is not the same signal as one from yesterday. Kaypo weights recency into every behavioral and trigger signal. Static attributes like title and company size do not decay.

Behavioral signals (page visits, email opens)Full weight for 14 days, then decay
Trigger events (funding, hiring spree)Full weight for 30 days, then decay
Intent String matchesFull weight for 7 days, refreshed weekly
Static attributes (title, company size)No decay — re-enriched quarterly
Today30 days60 days90 days
Space

Your scoring model. Your ICP.

The weights above are defaults. If your best customers are always CFOs, weight the CFO title higher. If funding recency matters more than tech stack, move the slider. No engineering required.

Title seniority weight
70
Funding recency weight
85
Tech stack match weight
55
Behavioral signal weight
90
ICP headcount match
65
Configure your model in Resonance →
Strings

Curated, not a firehose.

Third-party platforms give you 5,000 intent topics. Kaypo ships curated topic clusters tuned to your vertical. Each String is a named package. Activate the ones relevant to your ICP. Strings are pre-built for 12 verticals and refreshed monthly based on real buying signal patterns.

See it on your data.

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