Your wins outranked your losses 9 times in 10.

Kaypo read 729 of your closed deals (540 won, 189 lost) and scored each one as it stood 30 days before it closed, using only what the buyer had done by then.

Average score, 30 days out

Wins82.7Losses47.4

A month before they closed, the deals you went on to win already read 35 points higher than the ones you lost.

What your wins had

Next steps agreedIn 234 of 538 wins and 12 of 189 losses

1.5x as likely to close

Meeting bookedIn 135 of 538 wins and 5 of 189 losses

1.4x as likely to close

Third stakeholder addedIn 226 of 538 wins and 24 of 189 losses

1.4x as likely to close

What your losses had

Researching a competitorIn 86 of 189 losses and 33 of 538 wins

3.0x less likely to close

Competitor named on a callIn 47 of 189 losses and 33 of 538 wins

1.9x less likely to close

Buyer initiated contactIn 182 of 189 losses and 386 of 538 wins

1.4x less likely to close

Carried nothing either way: pricing discussed on a call, pricing page viewed. Your wins and losses had about the same of each.

Plays your wins ran

When a buyer brings in a competitor

Bring a second person from the buyer into the deal.23 of 33 wins did. Only 8 of 86 losses did.

When a buyer starts a security review

Bring a second person from the buyer into the deal.99 of 115 wins did. Only 4 of 14 losses did.

When a buyer goes quiet after pricing

Send one direct question.231 of 378 wins did. Only 24 of 137 losses did.

109 of your open deals look like your losses right now.

They score at or below 47.4, where your lost deals sat a month before they closed. Kaypo shows you which ones, why, and the next move on each, every morning.

Get yours freeFree, and nothing in your CRM changes. Connect HubSpot, or upload a spreadsheet of closed deals.