DEAL SCORING THAT SHOWS ITS WORK
Know which deals
are real.
Every open deal scored on what your buyers actually do. Every point traceable to something that happened.
Two questions. No signup.
3.5s each
playing
Sync your deals, watch it learn, go close.
How does Kaypo work?
1
Sync your CRM
Connect your CRM, or import a spreadsheet, once, and watch Kaypo work.2
Model meets reality
Kaypo considers the actual context of your business to say what influences wins, and losses, most.3
In Slack by 7am
Your deals, and all of the activities and motions that impact them, highlighted every morning, ready to attack.$99 a monthCancel any time. Fourteen day trial, no card.
INSIDE THE PRODUCT, WEIGHTS
Move the weights and watch your pipeline adjust.
Six signal groups, split between what the account is doing and what the person is doing. Nothing is fixed and nothing is hidden. Change one and every score changes in front of you.
ACCOUNT70%vsPERSON30%
ACCOUNT SIGNAL
Intent28%
What the company is researching, on and off your site
Attention24%
Who is reading what, and how often they come back
Engagement18%
Meetings, replies, and the buying process moving
PERSON SIGNAL
Behaviors12%
How the individual moves through your material
Actions11%
What they did, and how fast they did it
Intent7%
What this person is researching on their own
SCORECHANGEDEALSIZE
72+4Northwind Systems$180k
71+1Fenwick Legal$56k
68+4Amberline Foods$56k
64-4Calder Robotics$25k
64-4Crosby Instruments$175k
61-1Halcyon Devices$25k
56-3Sable Manufacturing$310k
Drag the split above, or any slider, and the pipeline reorders.
AS IT HAPPENS
Daniel at Oakley Enterprise joined the pricing thread+4
Someone at Halcyon Devices opened the security questionnaire+6
Fenwick Legal came back within 48 hours+2
No reply from Amberline Foods in fourteen days-5
HOW WE DO IT
We start by knowing your industry.
Then we learn you.
The weights do not start at zero. They start where deals in your category behave, and Hindsight moves them to where yours do.
Financial servicesProcurement is the gate, not the champion
WHAT PREDICTS A WIN HERE
Legal redlines returnedStrongest win signal
Procurement contact addedStrong win signal
Security review startedStrong win signal
WHAT PREDICTS A LOSS HERE
Close date moved twiceBiggest red flag
Fourteen days of silenceBarely counts here
THE SIFT
Every candidate signal, measured against your own closed deals.31under test
Security review startedLegal redlines returnedProcurement contact addedPricing revisitedDocumentation readFourth stakeholder addedReplied within a dayMeeting bookedMeeting attendedMeeting no-showFourteen days of silenceClose date moved twiceStage reopenedMarketing email openedWebinar attendedLogo downloadedNewsletter clickJob title seniorityCompany headcountIndustry codeDeal ageLead sourceCampaign touchForm fillChat startedEvent badge scanContent downloadSocial followAd clickPage depthReferrer domain
SEPARATION BETWEEN YOUR WINS AND YOUR LOSSES
Your industry alone62
After Hindsight62
19 points better once the model saw your deals rather than your category. If it had not moved, the weights are wrong and you should change them.
GREEN FLAGLegal redlines returnedWorth a lot across financial services. Worth more in your pipeline.
RED FLAGClose date moved twiceA warning anywhere. In your pipeline it is the strongest one.
WHAT LANDS AT SEVEN
One message. The movers, and why.
With Kaypo you don’t need to open your intent tool, your CRM, your analytics dashboard and your conversation intelligence tool to understand what happened, why, and what to do. All in Slack by morning.THIS MORNING7:00 AM
Northwind SystemsDana opened the proposal three times68→74
Fenwick LegalJohn from procurement joined the thread67→70
Amberline FoodsNo reply since the demo on Aug 2871→66
Calder RoboticsTwo people viewed pricing on the same day51→55
ANALYTICS
See what is relevant to your day to day.
Whether you lead the organization, the sales team, or your own pipeline, Kaypo shows you what is really happening with the business.
Account Executive
Your deals, and what moved them.7open deals$518k
63your average scoreup 4 this week
4moved up overnight
Fenwick Legal re-engaged this week.74+12
John from procurement joined the thread, and two people viewed pricing on the same day.
Halcyon Devices opened the security review.69+11
Their IT lead started the questionnaire four days after the demo.
Calder Robotics came back on their own.68+7
Two people read the documentation, then returned within 48 hours.